This approach — telling people to solve a crisis by changing their own habits — is a tried and true corporate tactic, pioneered by the tobacco and plastics industries. Now, fossil-fuel giants like Chevron, BP, and ExxonMobil have spent millions to convince the public that consumer choices and lifestyle changes will solve the problem. “It’s almost become natural, when people think about the climate crisis, to think of individual action,” Denali Nalamalapu, a communications specialist for the climate organization 350.org, told Insider. “Which is super convenient for fossil-fuel corporations.”
Les petits gestes ne sont pas inutiles, mais il faudra des changements plus radicaux que seuls les gouvernements peuvent imposer.