Selon l’auteur de ce texte, nous ne sommes pas fait pour nous exprimer autant et plutôt que de vouloir réguler les réseaux sociaux par l’entremise de lois, il faudrait revoir leur design.
Regulatory interventions have gotten nowhere because they fail to engage with the material conditions of megascale, which makes policing all those people and all that content simply too hard. It’s also divided the public over who ought to have influence. Any differential in perceived audience or reach can be cast as bias or censorship. The tech companies can’t really explain why such differences arise, because they are hidden inside layers of apparatus, nicknamed The Algorithm. In turn, the algorithm becomes an easy target for blame, censure, or reprisal. And in the interim, the machinery of megascale churns on, further eroding any trust or reliability in information of any kind—including understandings of how social software currently operates or what it might do differently. Conversely, design constraints on audience and reach that apply equally to everyone offer a means to enforce a suppression of contact, communication, and spread. To be effective, those constraints must be clear and transparent—that’s what makes Twitter’s 280-character format legible and comprehensible. They could also be regulated, implemented, and verified—at least more easily than pressuring companies to better moderate content or to make their algorithms more transparent. Finally, imposing hard limits on online social behavior would embrace the skills and strengths of computational design, rather than attempting to dismantle them.
Les gens pourraient aussi apprendre à réfléchir avant de s’exprimer, mais c’est un peu plus compliqué.