Il y a des parallèles à faire entre les médias sociaux et les villes, explique cet ancien de Facebook. On peut donc s’inspirer de nos façons de gérer les villes.
As a society, we’ve evolved a combination of rules, norms, and design patterns that work, more or less, to rein in some kinds of terrible behavior. Those rules assume that we haven’t developed superpowers. Online, however, people do indeed have powers like cloning (bot armies), teleportation (ability to post in many places simultaneously), disguise (sock puppets), and so on. In a physical city, any single propagandist is limited by vocal stamina or wallet capacity. In the online city, the same person can post in 400 groups (of tens of thousands of people) each hour, for free. In a physical city, assuming a new identity involves makeup, forged documents, and lots of hard work. In the city of social media, it requires a two-minute signup process to make a new account. The physical city is populated by human beings. In the city of social media, you could be talking at any time to someone who is secretly a robot. In a physical city, travel takes time. In the city of social media, it’s trivial for Macedonian teenagers to assume the identities of thousands of people in a different hemisphere. In a system where the worse your behavior is, the more you’re incentivized to do it, after-the-fact punishment is doomed to fail. Luckily, we have other approaches. After all, the physical city also doesn’t solve problems by surveilling and arresting everybody. Public health campaigns and social workers can help people before it’s too late. We build public spaces like farmers’ markets and libraries to create a sense of community.
Via l’infolettre de Patrick White.